New exclusive brand from Ritz-Carlton: Ritz-Carlton Reserve

The Ritz-Carlton Hotel Company, L.L.C. is launching a new exclusive brand for high-end travellers; Ritz-Carlton Reserve. Phulay Bay in Krabi, Thailand, will be the first property to open in spring 2009. The philosophy behind the Ritz-Carlton Reserve portfolio is to create idyllic retreats where guests can escape into an exclusive leisure experience. It offers guests a new interpretation of local lifestyle and culture. The architecture respects the environment of each destination and the suites and villas are integrated in it, furthermore local culture and history are reflected in the design. So a private exquisite atmosphere is created where guests can experience relaxed comfort and an intuitive individual service. Future locations will include The United Arab Emirates, Puerto Rico, Turks & Caicos and Costa Rica.